Sirius satellite radio Information

Sirius satellite radio remains one of the largest American broadcasters enjoying a great reputation and popularity owing to the diversity of channels and the wide range of tastes it suits. Although the majority of channels broadcast all sorts of music genres, people interested in news and sport events benefit in almost the same way. The reputation of Sirius satellite radio has grown more popular over the years with the collaboration with showbiz celebrities such as Howard Stern, who transfered his show to Sirius Satellite Radio after signing a five-year contract with the company. The Howard Stern Show started being broadcast on Sirius Satellite Radio on January 9, 2006.

Through the deal that Howard Stern made with Sirius satellite radio, he got the right to create three channels, of which only two have been founded so far. In fact Howard 100 and Howard 101 occupy the best positions in a top of the listeners’ preferences in the entire package provided by the broadcaster. The array of programs available with Sirius satellite radio is absolutely incredible and each of the categories sports, entertainment, music and news/talk are divided in their turn in further subcategories. Thus, under the music section you can select Jazz/Blues, Country, Hip-Hop/R&B or  pop. To illustrate this variety even further, it is enough to say that under the rock category you have twenty-two channels to choose from.

Sirius Satellite Radio offers only self-productions, and lots of shows are hosted by famous people, particularly on the sports channels. The music and entertainment programs are supported by hip hop superstars, deejays and veejays, while political commentators deal with the news and major events in talk shows and bulletins.

In the market approach, Satellite radio has adopted a strategy based on exclusiveness and this is best reflected in the access to major sports events. Sirius satellite radio is the only broadcaster for all the NFL, NBA and CFL games. In fact, since 2005, there is not other radio program with more live NBA games than Sirius. Other worth mentioning achievements include the national horse racing talk show At the Races, as well as to the broadcasting of some of the best matches in the English Premier League; moreover, soccer topics are debated daily from Monday to Friday in various talk shows.